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Sibylline
Reframing intelligence through design, structure, and narrative

Client:
Sibylline
Year:
2026
Role:
  • Strategy
  • Creative Direction
  • Graphic Design
  • Visual Identity
  • Motion Design
  • Video Production

A new mark that references movement, interconnection, and pattern recognition rather than geography alone. This is what global intelligence does, not where it is.

Brand Evolution

Evolving the mark into a scalable system of intelligence

We developed a consistent visual language across multiple applications. All aspects of Sibylline's brand communications, whether online or offline adhere to the integrity of one clear visual system.

Sibylline launch eventSibylline launch eventSibylline launch event

Brand Experience

Applying the identity where people could actually experience it

Type Evolution

A typographic system built on function and expression

The brand was really the starting point for a much bigger relationship. We've continued working together ever since, and they've become a team we trust to bring fresh thinking to whatever comes next.

Bianca Hanbury-MorrisSenior Marketing Manager, Sibylline

What began as a "light brand refresh" quickly revealed a broader opportunity. Sibylline had evolved. Its offer expanding beyond geopolitical analysis into a more layered, strategic intelligence product. But its identity hadn't kept pace. The brand felt functional, but not expressive of the depth, clarity, or authority it delivers. Our role became one of redefinition. Not to rebuild from scratch, but to realign and elevate what was already there. At the centre of this was the mark. Refined into a more balanced, legible and ownable form, it now operates as a modular system. It's capable of scaling across products, platforms, and sub-brands. Its geometry moves away from literal representation toward something more abstract and meaningful: interconnection, flow, and intelligence in motion. Less about where information comes from, more about how it is interpreted. Around this, we developed a cohesive visual language. A recalibrated colour palette introduced greater control and hierarchy, while a new typographic system brings both structure and expression to the brand. Together, these elements form a system designed to flex: from interface to campaign, from report to broadcast. This flexibility became essential as Sibylline expanded its communications. We supported the rollout of campaigns, functional templates, event exhibition motion & design, and a suite of assets designed to perform across digital channels. Each application builds on the same underlying principles. Structured, deliberate, and quietly confident. To ensure consistency at scale, we codified the work into a comprehensive playbook. More than a set of rules, it functions as a toolkit, equipping internal teams to apply the brand with clarity, while allowing room for evolution. The result, not just a refreshed identity, but a more complete expression of Sibylline itself. A brand that reflects the nature of its work. Designed not just to communicate information, but to shape understanding.

Strategy, Creative Direction, Visual Identity, Digital DesignDavid-Lee BadgerBarry McCabeSteven Mooney
Motion, Video, ProductionChris FilsellLuke McFeetersChris McKernan
Project ManagementKaren BradyHelen Tweedie

Brand Evolution

Evolving the mark into a scalable system of intelligence

The form can be read as omnidirectional, maintaining coherence and balance when used in animation. Subtle readings of an "S" may emerge without being literal, while the overall structure continues to suggest flow, interconnection and movement of insight. The mark has been refined to create a more future-proof and versatile identity, designed to perform consistently across an expanding range of applications. It also introduces a stronger sense of authority and provenance, behaving less like a logo and more like a modern seal.

Brand Experience

Applying the identity where people could actually experience it

Frameless, London gave us the first opportunity to put the new identity into practice. We designed the event graphics, spatial projections, motion assets and supporting collateral as one connected visual system, tailored specifically to the venue. Lighting took cues from the refreshed palette, while projection content was designed around the scale and format of the space rather than simply filling screens. Notebooks, lanyards, business cards and apparel all drew from the same visual language, helping the identity feel at home in every part of the event. The launch became the public debut of the new Sibylline identity, while introducing Tipping Point, a series of talks from expert analysts and offering an early look at the company's next generation intelligence platform.

Type Evolution

A typographic system built on function and expression

The workhorse of the Sibylline brand is a simple and legible sans-serif typeface that compliments the new logo mark. Alongside Inter, a key evolution in the Sibylline brand is the addition of STIX Two Text. This is the editorial and campaign typeface. Together, they create a complementary pairing, moving beyond purely functional typography to a more expressive system.