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Killultagh Estates
Crafting two distinctive workspaces from one shared vision

Client:
Killultagh Estates Ltd
Year:
2025 - 2026
Role:
  • Brand Strategy
  • Naming
  • Creative Direction
  • Visual Identity
  • Brand Guidelines

Developing two workplace brands that attract ambitious businesses and create places people want to belong.

Brand Strategy

Creating places people genuinely want to be part of

Creating a flexible visual system built on shared principles. Typography, layouts and colour work together to give each workspace its own personality while strengthening the recognition of the wider portfolio.

Naming & Identity

Two distinct identities with a shared foundation

Brand Rollout

Building a brand people could experience, not just recognise

They saw the potential in Alphonsus Gallery and helped us tell a much richer story around the space. We loved where it landed, so when ThreadWorks came along, working together again was an easy decision.

Sinead BoydDirector, Killultagh Estates Ltd

Killultagh Estates first approached us to help shape Alphonsus Gallery, a new serviced office concept in Belfast's Linen Quarter. The foundations were there, but the opportunity was much bigger than creating a logo or marketing brochure. Together, we explored how the development could feel less like commercial property and more like a place businesses would genuinely want to be part of. Working closely with the client, we refined the positioning, messaging and visual direction, building a brand that celebrated the creativity of the space while giving it a premium, contemporary presence. Alongside the identity, we developed a comprehensive sales brochure, marketing assets and practical brand guidelines that allowed everything to feel considered and consistent. The response gave the client confidence to come back when they began developing a second workspace in the same building. Originally working under the name Loom, we took the project back to first principles, exploring naming, narrative and positioning before landing on ThreadWorks. Inspired by Belfast's textile heritage, the name acknowledges the area's past while feeling modern, connected and entrepreneurial. From there we built a complete identity, messaging framework, brochure and brand system designed to sit comfortably alongside Alphonsus Gallery without simply repeating it. Although each brand has its own personality, they were never intended to exist in isolation. Throughout both projects we looked for opportunities to create a shared design language across typography, layout, photography and storytelling, giving Killultagh Estates the beginnings of a recognisable property portfolio rather than a collection of unrelated developments. It was about creating consistency without sacrificing character. One of the most rewarding parts of the project has been seeing that thinking translate into real-world success. Alphonsus Gallery has gone on to achieve strong occupancy, and the relationship itself continued to grow as new opportunities emerged. That trust allowed us to move beyond individual deliverables and become an ongoing creative partner, helping shape not just how these workspaces look, but how they are experienced and remembered.

Brand Strategy, Naming, Creative Direction, Visual Identity, Brand GuidelinesDavid-Lee Badger
Interior DesignPhillip Rodgers Design
PhotographyRichard Lavery
Project ManagementHelen Tweedie

Brand Strategy

Creating places people genuinely want to be part of

Commercial property is often marketed through floorplans, specifications and location. We're not saying that wasn't part of the brief of course but we saw an opportunity to tell a richer story. One that positioned each development as somewhere ambitious businesses could genuinely see themselves belonging. Working closely with Killultagh Estates, we developed the positioning, messaging and visual narrative for each workspace, shifting the conversation from serviced offices to thoughtfully designed places built around experience, creativity and community.

Naming & Identity

Two distinct identities with a shared foundation

Following the success of Alphonsus Gallery, Killultagh Estates came back to us to help shape a second workspace concept. At the time it was known as Loom, but after exploring a number of naming routes together we landed on ThreadWorks. Inspired by Belfast's textile heritage, it speaks to connection, craftsmanship and the coming together of ideas and people. Although the two developments have their own personalities, we never wanted them to feel unrelated. Instead, we developed a shared visual language that gives each brand its own character while laying the foundations for a recognisable property portfolio.

Brand Rollout

Building a brand people could experience, not just recognise

Creating the identities was only half the job. The real challenge was making sure each brand felt completely at home in the environment it represented. Every decision, from the finish of the signage and wayfinding to the choice of artwork, colour palette and soft furnishings, was considered as part of one cohesive experience. Once the foundations were in place, the brand naturally found its way into every part of the experience. From editorial brochures and promotional campaigns to launch invitations, environmental graphics and practical brand guidelines, every piece was designed to feel connected rather than created in isolation. Rather than producing traditional property particulars, we created editorial-led pieces that balance lifestyle, architecture and practical information, helping prospective tenants picture themselves there long before arranging a viewing.